The undisputed leader of Swiss watch industry and the pioneer who brought the world the first water proof dive watch, the watch that display both the Date and day of week. Rolex is to enter into new market segment which targets the affluent new born market. In a leaked product photo, the over sized watch is believed to be made with a rubber bezel with gold dust compound. This time only reference will likely to house a movement from the existing lady range. Prices TBC.